The Colour Red

Red:

• Always attracts attention.
• Is associated with strength and desire.
• Can be used to promote danger as with emergency exit and stop signs.
• Promotes violence and anger in some people.
• Stimulates buying action.
• Stimulates the appetite, which is why it is often used in restaurants.
• Is overpowering and must, therefore, be used with caution.
• Stimulates a faster heartbeat, quickens breathing, and raises blood pressure.
• Is preferred by women in a blue-based (think raspberry form).
• Is preferred by men in a yellow-based (think tomato form).
• Stimulates energy
• Encourages action and confidence
• A sense of protection from fears and anxiety